“The best thing about making content in 2016 - if you have good content, people are going to find it no matter who you are and where you are.”
Bill Simmons’s notorious tweet from May was either hopelessly naive or hopelessly stupid. His HBO show, Any Given Wednesday, was canceled before completing its first season, a week after drawing just 82,000 viewers. His website, the Ringer, attracted just 420,000 unique visitors in October, according to comScore. By Simmons’s own criterion, the fact that neither have found an audience definitionally means they aren’t good.