As of today, the American Athletic Conference is officially a thing. ESPN has welcomed the new conference with a (since deleted) map on its college hoops Facebook page. "Map" in the loosest sense of the term.
The American Athletic Conference (or "the American," as the cool kids say) unveiled its new logo this morning. The member schools are said to be thrilled, at least after their first choice of logos was turned down.
With the defection of the "Catholic 7," and the loss of the Big East name, the conference formerly known as the Big East needed a new moniker. Something that feels focus-grouped to death. Something that emphasizes its spiritual co-option of Conference USA's "we'll take anyone" business plan. Something inclusive of the…