Photo Credit: Thomas Roell / Shutterstock
The Enoch Cree Nation will soon become the latest to enter the embryonic regulated iGaming market of Alberta utilizing technology from Maltese online gambling software developer Gaming Innovation Group (GiG).
One of Alberta’s 48 First Nations, the River Cree Nation has run the four-star River Cree Resort and Casino since 2006, offering punters the ability to enjoy a selection of some 1,600 slots as well as over 40 gaming tables with baccarat, roulette, and blackjack entertainment. The venue situated in the western outskirts of Edmonton also has a 249-room hotel, five restaurants, and a 14-table poker room alongside a pair of full-sized hockey rinks.
The Enoch Cree Nation revealed it is to employ the full end-to-end turnkey iGaming solution from GIG to launch a mobile-friendly online gambling domain themed around its River Cree Resort and Casino. It disclosed the coming site with a customized front-end could be live before the end of the year featuring a plethora of online casino games alongside a sportsbook and loyalty program.
River Cree Resort and Casino Chief Executive Officer Vik Mahajan stated his facility has continually ‘led the market in gaming and entertainment’ while the full end-to-end agreement with GIG is to allow it to debut ‘a best-in-class online experience’ complete with industry-leading technology.
“Expanding into Alberta’s regulated online market is the next evolution in delivering exceptional experiences, wherever our guests choose to play,” said Mahajan.
The Enoch Cree Nation asserted the coming iGaming domain is to additionally exploit a range of data analytic and logic engine tools from GIG to unify its intelligence layer and take advantage of real-time analytics, reporting, and predictive player behavior insights. It divulged these advances will furthermore allow the fresh site to streamline operations, automate workflows, and customize player acquisition and retention flows without the need for custom code.
The First Nation explained all of these are to be complemented by GIG’s Operational Managed Services advance, which will deliver personalized, scalable, and localized experiences to the thousands of iGaming aficionados spread across the western Canadian province.
GiG Chief Executive Officer Richard Carter explained the Enoch Cree Nation is the fifth iGaming brand his company is now supporting in Alberta. He contended this latest deal underscores his firm’s ‘strong momentum and growing operational footprint’ in Alberta and is sure to help River Cree Resort and Casino bridge the gap between its land-based and digital operations.
“We are immensely proud to partner with River Cree Resort and Casino and the Enoch Cree Nation as it prepares to take its iconic brand into Alberta’s online market,” said Carter. “We are confident that our best-in-class technology and localized expertise will help River Cree Resort and Casino replicate its physical success online and capture significant market share in Alberta.”
Carter went on to describe the budding regulated iGaming market of Alberta as ‘one of the most compelling growth opportunities in North America’ and cited estimates that a fully mature provincial market could generate up to $700 million in annual gross gaming revenues. He finished by contending the agreement with the Enoch Cree Nation has underscored his enterprise’s ‘commitment to enabling rapid digital transformation for premier land-based operators’.
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