Sports News Without Fear, Favor or Compromise
Sports News Without Fear, Favor or Compromise
Illustration for article titled Billy Mays Death Is A Golden Marketing Opportunity

Billy Mays was the ultimate pitchman, so what better way to honor his memory than with a poorly conceived, possibly tasteless press release tangentially related to his infomercial lifestyle? Someone get Tony Mandarich on the phone.


Mandarich, as you may be aware, knows his way around the internet. In addition to his growing photography career and alleged smearing of naked women, his main line of work is search engine optimization and general internet ass kicking. Self-promotion is the name of the game on the web, so even if you think it might be out of line use the unexpected death of Billy Mays to promote a client, well ... you just don't understand marketing.


Here's the press release that separates winners from losers and was forwarded to us by the sportswriter who received it from Big Tony himself:

The sudden and tragic death of television pitchman Billy Mays has not only shaken his family, friends and colleagues, but the entire nation. Mays has been a part of American households since the mid-1990's and will remain a legend for years to come.

For The Earth Corp , headquartered in Phoenix, Arizona, had the esteemed privilege of working with Mays on several projects promoting their flagship product, What Odor?®.

What Odor ?® is an eco-friendly, 100% biodegradable odor eliminator developed by For The Earth Corporation.

The first project was in March 2009; Mays signed on with For The Earth Corp to produce a What Odor?® infomercial, officially launching the product with a national television advertising campaign.

"Working with Billy was a great experience," recalled Nelson Grist, For The Earth Corp's president. "It was amazing to see him in action. He had such vitality and a down-to-earth nature."

The second project was an episode of Discovery Channel's Pitchmen, featuring Billy Mays and Anthony "Sully" Sullivan. What Odor?® was featured during the May 6th show, titled "Smelling Gold".

"We were thrilled to be a part of the Pitchmen series," said Grist. "Both Billy and Sully have an innate talent for grabbing an audience's attention and have created a trusted following for the products they endorse."

Nelson and his team at For The Earth Corp extend their warmest condolences to the Mays family. Billy Mays was a one-of-a-kind pitchman and will be missed tremendously.

If interested in interviewing Nelson Grist, contact Mandarich LLC via email.

I'm now sure how well this odor product works, but something sure smells funny.

Previously: Tony Mandarich's Possible Porno Revenge Web Site

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