Sports News Without Fear, Favor or Compromise
Sports News Without Fear, Favor or Compromise

Brand Digs Up Jackie Robinson's Corpse To Sell Beer

Illustration for article titled Brand Digs Up Jackie Robinsons Corpse To Sell Beer

If people would stop accepting ads like this as being anything beyond an ad, there’s a chance they might stop being made that way. In the meantime, a brand used Jackie Robinson, who didn’t drink alcohol, according to his wife Rachel, and a two-toned baseball (yecccch) as a prompt to sell beer. They could’ve just saved some money in the budget and pissed on his grave instead.

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The commercial has been airing for a couple of weeks, but it earned attention today, on Jackie Robinson Day, when MLB tweeted it—then deleted it because a lot of people hated it:

Illustration for article titled Brand Digs Up Jackie Robinsons Corpse To Sell Beer
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Don’t enable the dumb brands, or they’ll keep doing this!

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