An official social media account for Burger King in Russia posted a promotion this morning promising a reward of 3 million Rubles ($47,000) and a lifetime supply of Whoppers for any Russian woman who got pregnant with the child of a World Cup player.
Burger King Russia, which has a history of dumb (but not as gross) stunts like this, has since deleted the post, and apologized for the promotion on Russian social media site VK. Below is a screencap of the original post:
And here is a (rough) translation:
Burger King, within the framework of social responsibility, has appointed a reward for girls who get pregnant from the stars of world football. Each will receive 3 million rubles, and a lifelong supply of Whoppers. For these girls, it will be possible to get the best football genes, and will lay down the success of the Russian national team on several generations ahead. Forward! We believe in you!
We’ve reached out to Burger King’s global communications email for comment on their short-lived scheme of encouraging Russian women to incubate the children of international soccer players in exchange for Whoppers, and we’ll update if they respond.