The Houston Chronicle has the former ESPN analyst polling lower than Michele Bachmann in Iowa in his run for a Texas U.S. Senate seat. When James made his intention to run known last month, his "name recognition" figured to be among his assets. So how's that working out?

The former SMU Mustang and New England Patriot running back is struggling to overcome two liabilities: he's largely unknown and he's unpopular among those who know him.

Unknown and Unpopular. That ought to be James's campaign slogan going forward. Sure beats Google Bomb.

[Houston Chronicle, via Awful Announcing]