Sports News Without Access, Favor, Or Discretion

We've barely withheld our admiration for Austria's love of the NFL, and official network PULS4 gave the Super Bowl its full attention on Sunday—complete with lengthy pre-game show, halftime analysis, and, yes, Super Bowl ads. Oh, and they updated that awesome Game of Thrones-themed intro for the game, too.


Just like here in the States, Richard Sherman drew a lot of the attention before the game; PULS4 aired his entire backstory, fully subtitled:

Like most viewers, though, we focused on the ads. Here's a sampling of them; Nutella was by far the biggest sponsor, though the broadcast as a whole was backed by something called "Eat The Ball."

Several ads that aired in the U.S. were modified for German-speaking audiences, including the war-themed Axe spot. They have Axe in Austria. We're sorry, Austria.

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