Of the many stupid NCAA rules and regulations that people tend to notice in March, the insistence that public-facing people—coaches, players, even folks in the media room—drink only from NCAA-branded cups ranks pretty far up there. During yesterday’s Final Four press conference, UConn coach Geno Auriemma rebelled: He decided to try drinking his water out of a regular ol’ plastic water bottle.

An NCAA official promptly tried to seize the illegal object:

Fight the power, coach.