To get to his established post in the pro wrestling industry, Sapp said he rarely took a day off from 2014 through early 2019. He had a 3-day vacation to Oak Island in 2018 and hated the trip. He didn’t work the days of his bachelor party or wedding. Outside of that, his days were devoted to career building, including Christmas and birthdays. Sapp still works most days now, and every day on the job is different. He’s mainly in charge of breaking news, hosting a podcast or live stream almost daily, and selling sponsorships to the website. When others break news, he’s happy to give credit to other outlets and piggyback to provide additional information.

“I never call myself a journalist because there’s such a weird, just amalgamation, of everything media that we have to do,” Sapp said. “And I don’t feel like some of the stuff that we do is journalism, and some of it is. But there’s plenty of it that isn’t. It’s pro wrestling. It’s fake fighting. We’re not covering the war (in Ukraine). We can certainly discuss rumors and speculation a little more freely than something like that can.”


How does he get so many scoops?

That brings us back to the brawl at All Out. Three years earlier at the 2019 edition of the same show, a similar altercation took place between Sadie Gibbs and Bea Priestley. Sapp was later to getting the information than he’d liked because he covered the event live with bad phone reception. While working last year’s All Out from the comfort of his home, and news of The Elite’s confrontation with Punk and others started to spread, Sapp’s phone was charged and he had a full internet connection to find the story. Fightful’s far from a one-man operation, but Sapp knows the way his stories and scoops have trended on social media is a tremendous deal to his employer.


“I think I’m just good at getting information and my ultimate role is that I provide accurate information and insight to what’s happening, what’s going to happen and things that did happen, that sometimes wouldn’t otherwise be publicly known if we didn’t publish it,” Sapp said. “Sometimes wrestlers, companies will hit me up and they’ll be like ‘Hey, we would like this information to go to you because we know a lot of people will see it.’ And that’s okay, as long as I can verify it. But I think that’s my ultimate role.

“And then completely separate to that is to do entertaining post-shows, which are a huge part of our business where I can offer subjective opinions on a subjective show, while still providing objective news, which I think is very important. And again, it’s one of those unique aspects because there is subjectivity and objectivity in entertainment.”


The next step for Sapp is a desire to normalize a direct line of communication from wrestlers to the media members who cover them. Open clubhouses are mandated by teams in professional sports, and allow subjects and writers to know each other better. Smaller promotions such as Game Changer Wrestling and Black Label Pro have allowed Sapp that access. That also didn’t stop Sapp from looking into the allegations brought against GCW for faking COVID test results last year. He said there’s only been a few instances of wrestlers bringing up their friendship and questioning why he reported something about them, saying 99.5 percent of wrestlers understand his job.

What he doesn’t report

What begs the question: how far does newsworthiness extend in professional wrestling? Sapp has made the choice to stay out of personal matters involving wrestlers unless they come directly to him for clarification and with the expressed consent that he can go public with the information. Sapp has connections enough to hear about non-wrestling matters involving talent. He reached out to WWE’s Mia Yim when he had heard her husband, AEW’s Keith Lee, had been going through an extended illness, but didn’t report it on Fightful. Same when former WWE wrestler Mojo Rawley had an extremely bad coronavirus case. He sent well wishes, but didn’t use it for professional gain.


“They usually don’t forget that, too, because that is something that a lot of people could jump on. We could probably sell a lot of subscriptions off of information like that,” Sapp said. “And it’s just not something that I want to do. I always say that you could argue that none of this is my business. And that is completely fair based on how you determine that. But there are a lot of people that do take notice of that within the industry. They’re maybe more likely to come to us for stories or news or something than somebody who does put that type of information out there.

“I just want to make it clear that this is just a business type of thing. And if we see each other in person, I’m going to be friendly to you. I’m going to be respectful to you. I’m not going to make it personal. I’m not going to do any of that. I’m not going to try to bury you or anything like that. And if people are cool to me, I’m gonna be cool to them. And I still gotta do my job.”