Perhaps the most infamous incident to take place during a Grozny match was when Kadyrov personally interrupted a game between Terek FC and FC Rubin Kazan in 2013 by grabbing the microphone and bellowing, “The refs been bought off! You’re an ass!”

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In 2017, Daudov announced that Terek FC would, at the request of “thousands of fans,” be renamed Akhmat FC in honor of Ramzan Kadyrov’s father, Akhmad Haji Kadyrov. The club’s president noted on social media that “in our veins flows the pure Chechen blood of our fathers! And in our hearts, the name of Ahmad!” While considered a tribute to the republic’s late president, this use of the name of Ramzan’s father also provides another avenue for Kadyrov to to bolster his cult of personality. Many of Chechnya’s newly-erected buildings, schools, hospitals, and other forms of infrastructure now bear his father’s name, a strategic decision that further entwines Kadyrov’s family with Chechnya’s modern history.

The past decade has shown that Kadyrov has been able to effectively mobilize his own passion for sports as a means to achieve increased political might and legitimacy on a global scale. However, while soccer appeared to be the original gold standard in Kadyrov’s vision, it would soon come to be replaced by mixed martial arts as Chechnya’s most popular sport.

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The Patriot’s Fight Club

MMA, unlike soccer, is generally reserved for relatively intimate settings. Matches take place in arenas instead of stadiums, where eager fans can hear the dull thud of each head strike and the violent clap that erupts from a leg kick. Fitted with a gladiatorial name, the Colosseum Sports Complex serves as Chechnya’s combat-sports stage, a platform for ambitious fighters to represent their country and pledge allegiance to the man seated on a raised dais overlooking them: Ramzan Kadyrov.

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Surrounded by his closest henchmen, bought celebrities, and an entourage of obedient yes-men committed to his every whim, Kadyrov admires the sea of “Akhmat MMA” shirts emblazoned with pictures of either Russian president Vladimir Putin or his own late father, Akhmad Kadyrov. Chants of “Akhmat Power” penetrate the arena, as a capacity crowd of 4,000 men chant the phrase at a feverish pitch. While women are not officially banned from attending an MMA event in the Islamic state, there isn’t a single one in sight.

The scene perfectly encapsulates the hyper-masculine society that Kadyrov has gradually imposed on his people over the past decade. Through MMA, Kadyrov has been able to propagate new societal ideals that have eroded longstanding traditions within Chechen society, and cement his legitimacy through the institutionalization of the sport as part of the state. The latter was achieved by placing one of his closest friends and military commanders, Abuzayed Vismuradov, as president of the Akhmat MMA fight club and promotion.

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Referred to by his nom de guerre, Patriot, Vismuradov is considered to be one of the three most powerful men in Chechnya. His position of influence was attained through fierce loyalty to Kadyrov. Vismuradov, a member of Kadyrov’s clan through a paternal blood tie, went to the same school as Kadyrov and later fought alongside him during the Chechen wars. Since Ramzan’s rise to power, Patriot commands Chechnya’s Special Forces, a special Chechen SWAT team known as “Terek,” as well as Kadyrov’s private security detail—a national-security trifecta that makes him practically indispensable to Kadyrov’s government.

Yet despite Vismuradov’s prominent position as protector of the Chechen Republic’s leader, he was also dealt the responsibility of overseeing Kadyrov’s fight club. While Patriot’s promoter role is primarily symbolic, he is present at all World Fight Championships of Akhmat (WFCA) events, either seated alongside Kadyrov, or looming over officials during the broadcast.

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In October 2016, the WFCA promotion hosted three child MMA fights that featured Kadyrov’s own sons, all of whom ranged between eight and 11 years of age. The illegal fights were heavily promoted and took place in featured slots during a nationally televised broadcast in the Russian Federation. The scandalous event drew heavy criticism from the Russian media, as well as from legendary heavyweight and Russian MMA Union president Fedor Emelianenko, who referred to it as “unacceptable” and “unjustifiable.”

Emelianenko’s publicized comments sparked outrage within Kadyrov’s inner circle, particularly amongst those involved in his MMA hobby. The wave of criticism against the renowned Russian heavyweight included disparaging comments from Vismuradov, who called Fedor “envious” before claiming that the MMA event was “not beyond the limits of the law”—an outright lie. Others like State Duma representative Adam Delimkhanov went a step further and threatened Emelianenko, stating that he “will be held responsible for his words against Kadyrov’s children.”

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The scandalous child MMA showcase served as a reminder that Kadyrov operates Chechnya with near full autonomy, and thus administers his fight club like an extension of his government. By featuring his sons in MMA bouts in front of thousands of Chechen citizens, Kadyrov has managed to weave his own children into his fabricated model of Chechen machismo, which further cements his iron-fisted rule.

Kadyrov’s army

As of 2017, over 5,000 Chechens are enrolled in Kadyrov’s fight club. Despite the rapidly growing figures, only a small contingent of those athletes are selected to become professional fighters under the Chechen leader’s patronage. The result is thousands of well-trained Chechens without an outlet for their newfound expertise. Given that the Akhmat MMA facility is operated by the commander of Chechnya’s Special Forces, it seems likely that many of those trained within the fight club will be selected to join a Chechen military division. Akhmat MMA has the potential to become a farm system for Kadyrov’s army.

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The promotion already has several active soldiers who double as MMA fighters. Welterweight champion Beslan Ushukov was employed in the Chechen Special Forces unit when he won the 2016 Grand Prix. Under the watchful eye of Vismuradov, Ushukov continues to juggle both jobs and represent his republic both on the battlefield and within the cage—a blueprint for the hyper-masculine society that Kadyrov champions.

Much like Ramzan Kadyrov’s soccer club, which was used as a propaganda platform to rally troops and relay a message, the Akhmat MMA fight club is a socialization tool that promotes a particular vision of Chechen society and allows Kadyrov’s government to reap its benefits. An example of this is the reported purge of gay men within the republic. With a heavy emphasis on machismo, combative athleticism, and a romanticized warrior spirit, it is little wonder that LGBTQ rights are considered fantastical in Chechnya. If fighters are the blueprint for Kadyrov’s society, gay men directly challenge his homogenized vision.

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Kadyrov has managed to institutionalize two sports and ensure that they are active extensions of government policy. Athletic achievements are framed as national victories, while medals and championship belts enhance Chechnya’s reputation, as well as Kadyrov’s personal image. The henchmen placed at the helm of his sports clubs are nothing more than glorified watchdogs there to ensure that the Chechen government remains in control of all facets of society.

Kadyrov’s intricate strategy to use sports as a tool to mould Chechen society has been an effective aspect of his overall cult of personality. Yet while there are other key facets, including effective social media campaigns on Instagram that help cultivate his strongman image, sports offer a more direct, hands-on approach to supremacy. Sports serve as the crux of Kadyrov’s delicate new society and a key source of his tyrannical rule. While military might directly influences Kadyrov’s immediate power, sports like mixed martial arts and football ensure he cements his absolute authority over his people’s lives.

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Karim Zidan was born and raised in Cairo, Egypt. He now works as an associate editor for BloodyElbow.com, a columnist for Sports on Earth, and a contributor to Bleacher Report, Vocativ, and OpenDemocracy. Follow him on Twitter @ZidanSports.