Judge Dismisses Rick Pitino's Emotional Distress Lawsuit Against Adidas
credits: Grant Halverson | source: [object Object] Rick Pitino’s emotional distress lawsuit against Adidas—truly a bold “vehicle for proving that he had nothing to do with Adidas’ outrageous, wrongful, and illegal conspiracy” to put good basketball players onto his basketball team— was dismissed Tuesday by the U.S. District Court judge for the Western District of Kentucky.
Judge David Hale reportedly agreed with Adidas that, per the details of Pitino’s endorsement deal, the case must be settled in arbitration, and in Oregon, the home of Adidas’ North American headquarters.
Pitino essentially alleged in the suit that Adidas deliberately damaged his reputation, by engaging in behavior—paying money to good players so that they’d play basketball for Pitino at Louisville—that would subject Pitino to “inevitable” ridicule and vilification. Hale’s dismissal of the suit doesn’t say that any of that is as whacky as it sounds, merely that the substance of Pitino’s claims likely falls within what is covered by his contract with Adidas:
“Here, the facts underlying Pitino’s tort and contract claims are identical: both claims are based on Adidas’s alleged bribing of a University of Louisville basketball recruit or his family,” Hale wrote. “... Given this standard and the shared factual basis between the claims, the Court finds that the claim asserted here is ‘at least arguably covered by’ the Endorsement Agreement.”
This has always seemed like a wild example of a man biting the hand that fed the absolute hell out of him. Adidas is accused of funneling money to players to bring them to Louisville, where they would ostensibly help Pitino win basketball glory; Pitino also personally —as much as $2.25—of the school’s apparel deal with Adidas, in addition to more than $5 million a year in salary, earned in large part precisely because of his history of recruiting success. Whatever discomfort Pitino is now suffering as a result of this latest scandal, it sure seems like he’s already been amply compensated for it.
Related
Two Massive Questions That Will Define the NBA’s Second Half
NBA Slam Dunk Contest Falls Flat Once Again
Five Matches WWE Should Book for Wrestlemania 2026
- NBA Three-Point Contest 2026 Best Picks and Prediction Markets for All-Star Saturday
- NBA Picks Tonight: Three Best Bets Before the All-Star Break
- Best NBA Betting Picks for Wednesday Feb. 11th Slate
- Early Super Bowl LXI Odds Favor Seahawks, Sleeper Betting Picks & More
- Sunday Feb 8th NBA Picks: Three Best Bets Today
- Super Bowl Betting Preview: Seahawks vs. Patriots Breakdown & Pick
- The Most Fun Super Bowl Prop Bets You Can Make This Year

