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The fans seated directly behind the coach know they're going to get some good face time — or, in this case, chest time — so it's great for the networks if that person just so happens to be, you know, somewhat attractive. Opposite case in point — the Purdue/Michigan State game. Thanks to the World According To Isaac, we find out CBS was less fortunate with their front-row eye candy :

I don't even think a Bedazzler could help that guy out.