Roger Goodell banned NFL players from endorsing alcohol products almost a decade ago, so hearing Peyton Manning speak proudly of his thirst for a third-rate Belgian lager after winning tonight’s Super Bowl might have raised your eyebrows. But it’s not even the first time Peyton Manning has mentioned the brand; he did this two years ago, too, and everyone quietly noted the Broncos quarterback owns a few Anheuser-Busch distributors. (The Belgians claim they didn’t pay Peyton Manning to mention them.)
That doesn’t mean Manning’s not retiring, as such a blatant disregard for NFL policy might suggest—but we’ll choose to believe a third possibility: that it’s just a “fuck you” to Roger Goodell.
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