Sports News Without Fear, Favor or Compromise
Sports News Without Fear, Favor or Compromise

Peyton Manning Endorses Beer, Again, But What Does It Mean?

Roger Goodell banned NFL players from endorsing alcohol products almost a decade ago, so hearing Peyton Manning speak proudly of his thirst for a third-rate Belgian lager after winning tonight’s Super Bowl might have raised your eyebrows. But it’s not even the first time Peyton Manning has mentioned the brand; he did this two years ago, too, and everyone quietly noted the Broncos quarterback owns a few Anheuser-Busch distributors. (The Belgians claim they didn’t pay Peyton Manning to mention them.)

That doesn’t mean Manning’s not retiring, as such a blatant disregard for NFL policy might suggest—but we’ll choose to believe a third possibility: that it’s just a “fuck you” to Roger Goodell.


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