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Site That Caters To Would-Be Philanderers Denied Prime Real Estate In Super Bowl Program

Nothing is better on Super Bowl weekend than a good piece of strange. The owners of know this, but they're not allowed to sell their ad in the official XLIII program.

CNBC's Darren Rovell tells us how PSP Sports, the company that publishes the Super Bowl programs — and many other programs for sporting events — initially accepted the ad from the infidelity-friendly website, but then reneged after they realized it wasn't very wholesome. (The site's slogan is "Life is short, have an affair", if you haven't checked it out already.)


The CEO of, Noel Biderman, is hilariously pissed about the snub and vows revenge:

"I find the rejection to be ridiculous given that a huge percentage of the NFL's marketing content is for products like alcohol, which they sell in their stadiums, promote on their air and clearly have in the magazine. That's a product that literally kills tens of thousands of people each year. So if the NFL is worried about legislating behavior and regulating what their audience should be exposed to then it should start with a ban on all alcohol advertising and products being sold, not[W]e don't intend to let this pass. This is our core audience and we will find a way to let them know about the existence of this service."

Dude, shhh. Do you know how many married guys are going to have to bring their wives down to Tampa now that you've stated that this is your "core audience"....hey. Wait a second. Wife goes to Tampa...YES. I think the code has been cracked.


Actually, it still doesn't make any sense.

Cheating Site Denied Ad In Super Bowl Program [CNBC]

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