Sports News Without Fear, Favor or Compromise
Sports News Without Fear, Favor or Compromise

The Most Boring Moments From Jimmer Fredette's Fascinatingly Boring YouTube Channel

So, yes, having these clips compiled does imply that I sat through nearly all 40 videos on the "Follow Jimmer" YouTube channel, and yes, I am slightly ashamed of that implication (did I get Jimmered?), but I'll stand by the belief that it was totally worth it. Jimmer Fredette & Family have embarked on a carefully curated marketing plan — the core of which seems to be "If you Jimmer, they will come" — in which they present the NBA prospect as the most normal, boring, mild-mannered white Mormon basketball guard in the history of the United States. It's brilliant, though: by underlining his extreme normality, they're also making him extremely marketable. Jimmer can do no wrong, Jimmer will do no wrong. Jimmer will silently eat a sub for 14 seconds, and you will like it.


In fact, you'll probably buy a signature Jimmer Subway sandwich in five months because of it: baloney, cheese, mayo. On Wonder Bread.

Video via Follow Jimmer.

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