The People Fell Down The Hill Chasing The Cheese Again

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The English county of Gloucestershire held its annual cheese rolling race Monday, and a bunch of people, whose bones were hopefully fortified by consuming the daily recommended amount of calcium, tumbled down a steep hill as they tried to chase that Gloucester cheese wheel we all know and love.

Video journalist Urban Pictures captured some stunning, high-quality footage of the tumbles and spills. Some of these foolhardy saps bounce higher than the cheese:

As it turns out, there are actually winners in this event. The Guardian reports that 30-year-old Chris Anderson broke the all-time record yesterday when he came in first in one of the men’s downhill races and earned his 22nd victory in 14 years. (The official competition has been canceled since 2010, but the rogue contests continue.) Anderson said he prefers cheddar.


[The Guardian]