This design, featuring a representation of the "Hokie Stone" dolomitic limestone endemic to the Blacksburg campus, has been floating around for a couple of days. Today came confirmation: it's real.
Via Andy Bitter at the Roanoke Times, the news that this is "a beginning design stage" for a helmet can apparently be found on Frank Beamer's unreadable website. (I honestly can't find it. It's either behind a paywall or a sponsor logo.) Will we ever see it in a game? I feel like it has to be against some rule. Though it's obviously not textured, I think the reptilian brain would naturally want to flinch away from what appears to be oncoming calcium carbonate.