Unpopular Sport Forms "Strategic Promotional Alliance" With Band That Sucks

Big announcement today from the NHL. So big it merited a press release that maunders on for nearly 1,000 words. You're not going to bother reading it, but here's the gist: The NHL has an awards show on June 20 in Las Vegas. It has hired Nickelback to be the headlining band. It's hailing the move as a "strategic promotional alliance." It really thinks that's going to make you want to watch.

[ NHL; photo via Getty] h/t to David and Steve