The NBA season may be magically saved by The Magic Kingdom.

The Disney resort in Orlando has adequate housing and facilities to meet the needs of the athletes and their families.

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Compare that to the other option for the league, Las Vegas. But the NBA is reportedly not interested in separating athletes from their families.

I’ll let you be the judge over which destination seems more family friendly and likely to keep players out of trouble.

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If the NBA season were to continue, Disney World makes sense for many reasons. But perhaps the biggest benefactor of an NBA season and playoffs would be ESPN, a Disney company.

Since ESPN and Turner signed their NBA deal in 2014, online streaming platforms like Amazon, Facebook Watch, and Hulu have all entered into the sports broadcast bidding wars. In 2018, ESPN launched their own streaming platform, ESPN+, to bring cordless sports content to the consumer for $4.99 a month. And last fall, Disney+ launched, with ESPN+ part of its bundle package.

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Who knows if Disney+ will be the home of the 2026 finals. But signs across the digital landscape predict that streaming services will own the rights to sports content in the future.

A saved NBA season at Disney World could be the leverage ESPN needs to get a better broadcast deal when their current contract is up in 2025.

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There is a desire for live sports content, especially now. The media makers who capitalize on a sports-starved nation could be the ones with the momentum moving forward.