Sports News Without Fear, Favor or Compromise
Sports News Without Fear, Favor or Compromise
Illustration for article titled Witness The Pagentry Of The International Bowl

It can't be easy to promote the International Bowl in Toronto. It's Rutgers vs. Ball State, smack in the middle of a bunch of bowls that actually, you know, matter. (Well, kind of.) How do you sell it? How do you make people want to watch?


Well, they've come up with an ingenious idea: Come see some punts! Yep, that's Ball State punter Chris Miller. He's an excellent punter, and the Cardinals would just love to have you tune in to witness his handiwork. We are titillated.

International Bowl Marketing 101: Sell The Special Teams, Sell The Tickets [The Angry T]

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