Everytown for Gun Safety, an advocacy group that seeks to end gun violence in America through stricter gun control laws, has cut a series of ads with NBA stars Chris Paul, Steph Curry, Carmelo Anthony, and Joakim Noah.

In the spot above, Noah, Curry, Anthony, and Noah, along with people who have lost friends and family to gun violence, advocate for stronger gun control laws. Each player also appeared in a longer ad, in which they detail their personal experiences with gun violence, and explain why they believe America needs to do something about gun violence:

The ads are set to run during the NBA’s Christmas Day broadcasts.

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[Everytown.org]