What Time Is The Super Bowl? No One Cares AnymoreBarry Petchesky1/31/14 2:53pm20EditPromoteGo to permalinkIn 2011, the Huffington Post cracked the code. It ran an SEO keyword-laden article headlined "What Time Does The Superbowl Start?", and cleaned up. By reaching the top of search engine results, it drew the clicks of millions of people searching for that phrase—style error and all.