Because Major League Soccer is Major League Soccer, they have to go to greater lengths to enter the national consciousness. Sometimes that ends up ugly: recall that young lady who sang the anthem. But sometimes it's glorious! Remember when MLS mailed us a big box of premade cheesesteaks? Glorious meat, in glorious…

Here's an ad that was in the Seattle Times last month — and on the main page of its web site — featuring Seattle Sounders FC star forward Fredy Montero. Talk about unfortunate ad placement.

Seattle Sounders FC had planned to release doves over Qwest Field as part of their opening night MLS festivities on Thursday. Until hawks began eating them during a dry run. [Hot Dog And Friends]