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How The Song “Seven Nation Army” Conquered The Sports World This post was originally published on January 13, 2012....

How "Seven Nation Army" Conquered The Sports WorldThe Euro 2012 semifinals kick off today, and 69 goals in, you might have noticed one fan chant being sung after every single one. How did an eminently chantable White Stripes ditty become soccer's universal goal celebration? This piece, originally published Jan. 13, 2012, has your answers....

How The Song "Seven Nation Army" Conquered The Sports WorldThe march toward musical empire began on Oct. 22, 2003, in a bar in Milan, Italy, 4,300 miles away from Detroit. Fans of Club Brugge K.V., in town for their team's group-stage UEFA Champions League clash against European giant A.C. Milan, gathered to knock back some pre-match beers. Over a stereo bl...