Three World Cups later, the riff from the White Stripes' "Seven Nation Army" remains the soccer world's most prolific chant. It's possible to pinpoint the exact time and place the wordless chant was born: Oct. 22, 2003, in a bar in Milan.
The Euro 2012 semifinals kick off today, and 69 goals in, you might have noticed one fan chant being sung after every single one. How did an eminently chantable White Stripes ditty become soccer's universal goal celebration? This piece, originally published Jan. 13, 2012, has your answers.
The march toward musical empire began on Oct. 22, 2003, in a bar in Milan, Italy, 4,300 miles away from Detroit. Fans of Club Brugge K.V., in town for their team's group-stage UEFA Champions League clash against European giant A.C. Milan, gathered to knock back some pre-match beers. Over a stereo blared seven notes: …