Somewhere in America right now, Bradley C. is telling you he won $349. Daily fantasy ads are ubiquitous, obviously, but this CNN story is the first I’ve seen to quantify them:

While FanDuel ran more ads last year, its rival has had the clear edge in 2015. DraftKings spent $131.4 million on ads for a total of 40,283 national airings. Last year, its ads ran just 8,743 times.

Over the same period, FanDuel spent $74.5 million for a total of 21,545 national airings, up from 14,017 in 2014.

Please note that this covers from Jan. 1 through Oct. 5, so add in three more days of those damn things. Also note that it only counts national television commercials—throw in a few thousand more local spots, podcast reads, web ads, sponsored content, billboards, etc. Ingsoc couldn’t do any better.

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It’s this oversaturation of ads that turned so many people against daily fantasy and caused them to root for DraftKings and FanDuel to fail. Which is a damn shame, because daily fantasy should be a wedge into regulation and smarter legislation of sports wagering.

[CNN Money]