When the White Sox announced a new, 13-year naming rights deal for their stadium (which you can continue to call whatever you’d like), the jokes were plentiful and justified: The name is awkward and bland, and could they really not do better than a medium-sized mortgage lender? But judgment was largely reserved until we found out how the ballpark would incorporate the company’s logo, a downward-pointing arrow that screams the opposite of success in every field but golf and mortgage rates. Well, here you go.
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