Aloe Blacc Is Your Sports Music Overlord
This right here is MLB's official commercial for the 2014 All-Star Game. It features, somehow, Aloe Blacc's "The Man," a song that even the most casual of sports fans is already sick and goddamn tired of listening to.
We got our first taste of "The Man" this fall, when every sports broadcast in America was sodden with Beats by Dre commercials featuring various athletes using the song to "get in the zone," or whatever.
After that campaign ran its course, it appeared that we were finally free from Aloe Blacc's tyranny. We were wrong, because here came the NFL draft:
And now MLB is piling on, and ensuring that we will be hearing much more of "The Man" during this year's run-up to the All-Star Game. You might think that whoever is in charge of making dopey commercials for MLB would understand that sports fans, having heard this song approximately 2 billion times in the last year, are going to start associating the All-Star Game with the urge to jam an ice pick into their ears upon hearing it again. Then again, this is the league that built an entire ad campaign around Dane Cook.
In conclusion, there is a very good chance that Aloe Blacc has compromising photos of every major sports commissioner in America.
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