This, of course, echoes what his pal, ESPN president John Skipper, likes to say whenever he offers up a few tepid endorsements for the show.

But eight minutes later, Simmons couldn't help himself:

And five minutes later, Simmons answered the question posed in the first tweet.

Who cares? Well, Bill Simmons does, at least.

What a week for First Take. In fact, what a year! From Tim Tebow to Rob Parker to Richard Sherman it's been one cringe after another. So, Skipper: Your boss is being asked about Rob Parker at a Disney shareholders meeting and now your biggest star is fed up. And he did this because either a.) he's so grossed out by the show that he finally felt compelled to speak up, or b.) he finally sees where the wind is blowing and isn't afraid to criticize the show because he knows a dead man walking when he sees it. When does Skipper realize that the 300 to 350k viewers that this show gets a day isn't really worth the destruction it's wrought on all of ESPN?

A few months ago, Skipper described the criticism of the ESPN brand this way:

We have no choice but to worry about our brand with our friends in the media and with advertisers and with business people. ... If you do the old concentric circle thing, of course the stuff that happens inside the figurative Beltway, happens first then it moves outward. We never want to wait until it gets to the edge. It hasn't gotten to the edge. Am I concerned it's getting there? No. But am I concerned enough to try and react and do things differently? Yes.

What happened yesterday was the stuff finally getting to the edge.