Carmelo Anthony has made no secret of the fact that he cares deeply about his personal brand, greatly depleting his coolness levels. Now, he’s gone and launched himself into another level of lame-assness.

Take in the following anecdote from this Bleacher Report story about Knicks rookie Parsnips Bazinga’s transition into the NBA:

Carmelo Anthony reached out to me after I got drafted. He said, “Congrats, welcome to the team.” I didn’t have his number, so I texted back, “Who’s this?” And then a few minutes later, he said, “This is Melo” with his No. 7 as the “l.” I met him actually when I came for my Knicks tryout for the first time. We’ve talked a couple of times since then.

Imagine if your best friend in the whole world sent you a text message in which he unironically inserted a number into his name. Would you ever talk to him again? You probably wouldn’t.

[B/R]