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Sports News Without Fear, Favor or Compromise

Detestable School, Loathsome Sneaker Company Produce Most Insufferable Ad Ever

Illustration for article titled Detestable School, Loathsome Sneaker Company Produce Most Insufferable Ad Ever

This ad appeared in Sports Illustrated. As it is not a four color ad or black & white, it cost somwhere between $229,300 and $352,800. At least, according to the SI rate card, pictured after the jump:

Illustration for article titled Detestable School, Loathsome Sneaker Company Produce Most Insufferable Ad Ever

That's money well spent on some humdrum gloating. Can't wait 'til the 2019 edition.

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H/T reader Jess

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