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Which Industry Spends The Most On Super Bowl Commercials?

DVRs are the scourge of TV advertisers, which makes live sports—especially the NFL, and especially the Super Bowl—worth an enormous amount of money.

The Wall Street Journal has compiled some great interactive charts on which industries spend the most on Super Bowl ads, dating back to 2000. While overall spending has skyrocketed (121 percent growth since 2000), the biggest ad surge belongs to the recovering automotive industry, which quadrupled its spending over the last five years from $24 million to $96 million:


The charts also give you the option to search by specific company. Here's the trend for Anheuser-Busch InBev, the Belgian-Brazilian conglomerate that was the single largest buyer last year:

Anheuser-Busch has five ads planned for this Sunday's game. At least one involves a puppy and horse in love, so consider it money well spent. There's plenty more to explore in the charts; you should go check them out.


[Wall Street Journal]

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