Fake John Madden Clarifies His Role In The Sarah Phillips/ESPN Debacle

We may earn a commission from links on this page.

Lost in this whole sordid, twisted Sarah Phillips fiasco was the brief cameo by Brent, the proprietor of @FauxJohnMadden, Twitter's leading source for tweets definitely not composed by the legendary Hall of Fame coach and Tinactin spokesman.

Here's the relevant passage from today's story:

Ben was definitely interested. He was wondering if there were other people who were involved.

"We're on Twitter - there's me (@SarahPhilli), Brent (@FauxJohnMadden), and Erik (@_Happy_Gilmore)," she wrote. "Our main editor (director, web design and investor) can be reached at 541.xxx.xxxx. His name is Nick. The viewer rate is for contributors only. Editors are paid on viewership by salary (percentage of website views). So, say we make $20K in June, and your posts account for 25% of the total viewership. You'll make $5,000."

She continued: "We are going to have a transparent pay system where everyone can see the actual dollars generated with advertisers. That way everyone knows they're being paid appropriately, similar to what we do at ESPN.com."


After our story published, Brent/FauxJohnMadden felt the need to clarify his side of the events, so he broke character and released a statement earlier today:

I was happy today, at my regular job (yes, I do have one.. to answer that question) when I decided to check my mentions on FJM. To my surprise, my name was linked with a pretty damning article posted by the people at Deadspin about Sarah Phillips, a writer for ESPN.com, who allegedly conspired to steal a 19-year olds highly successful page on Facebook.. to the tune of nearly 800K likes.

I just want to give my side of the story, and why my name popped up in this article. Because my name is very important to me.. and this was NOT what I anticipated.

I was offered the opportunity to write material for a new website that was being proposed geared towards mixing sports with comedy. As an avid sports fan who likes to crack jokes - often times corny, sometimes awful - this appealed to me. Especially given the fact the person with this idea writes for ESPN.com. I figured what better way to get that recognition than by writing under an umbrella with actual ESPN talent. I was offered the same perks you have probably read about in the article, namely being paid on the page views the site would generate - lofty numbers were thrown around in the neighborhood of $100K a year. Which, to write jokes, seems like a good deal right?

I NEVER had any idea that behind the scenes a 19-year old kid with a lot of talent was having his account jacked from him. All that was ever said to me was "We are looking to add contributors to this site to fuel quick growth and page views..." and often times this particular Facebook account was mentioned as a leading contributor on this future site due to the sheer amount of traffic he could possibly bring to the site. Along with him, myself and another parody account (@_Happy_Gilmore) were pegged as the driving force to make this site grow .. NEVER were we knowing that all along this was in a better word, a giant scam. Luckily it never progressed this far with my own account .. and I didn't suffer the same unfortunate repercussions of the individual named in the article.

I just want to attempt to clear my name of any wrong doing, hopefully move on from this article.. and continue to post semi-entertaining content from Faux John Madden.

Thank you,

As for @_Happy_Gilmore, the other account mentioned in the alleged scam, check back tomorrow.