When heralded radio hosts of yesteryear John Dennis and Gerry Callahan were suspended from the airwaves for mocking a Boston minority youth program, CBS Radio Boston saw a serious need for sports programming that could connect with Boston's younger (read: not blatantly racist or homophobic) listeners. But CBS's first move took many fans, young and old, by surprise. Instead of hiring seasoned sports personalities to fill their morning-show slot, the station decided to keep the regularly scheduled radio hosts from the local rock station. Enter Fred Toucher and Rich Shertenlieb, a pair of 37-year-old rock DJs who hated sports talk radio. Three years later, the Toucher & Rich show has improbably surpassed the old Dennis & Callahan show in ratings. Learn from occasional Deadspin contributor Alan Siegel, in Boston Magazine. [Boston]