Jet Blue: A Multimedia Analysis Of Rex Ryan's Swearing, Week 2
Every week, Alan Siegel and Deadspin's crack video team will break down Rex Ryan's frequent use of profanity on HBO's Hard Knocks. This week: "shit" and "ass" end up deadlocked, while "nuts" drop left and right.
Perhaps Tony Dungy is influencing the show's production team. The second episode has a decidedly PG-13 feel. While Rex Ryan curses plenty — 32 times by our count — the coach is shown dropping only two f-bombs. He does, however, lean heavily on testicle euphemism this time around — specifically "balls" and "nuts." On a few occasions, Ryan talks about tentative defensive lineman Vernon Gholston's nuts finally dropping. Wishful thinking, in our opinion.
Below are our findings for Episode 2. If we missed any expletives, or if our tally is off, please let us know.

Note: "Other" includes three utterances of "hell" and one "balls."
Cumulatively, Rex's swearing breaks down like so.

Video by David Matthews. Pretty animated counter designed by Gawker.TV's Matt Toder. Pretty charts by Jim Cooke.
Alan Siegel is a freelance writer in Washington, D.C. Contact him at asiegel05 [at] gmail [dot] com.


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