Sports News Without Access, Favor, Or Discretion

In sports, everyone's a winner — some just win better than others. Like Chip Brown of, who went sources-against-sources with ESPN's college football show pony, Joe Schad, during the Big 12 realignment saga and won the battle of truth.

Those watching the story unfold on the WWL witnessed a rotating cast of befuddled Sports Center anchors trying desperately to stick to Schad's story of Texas, Texas Tech, Oklahoma, and Oklahoma State's imminent departure to the Pac-10, while Brown lapped him on seemingly every new development. (At one point, Mike Greenberg appeared to want to go completely off-script and just say, "Are you sure about this, Joe?", as the taunting scroll quickly shifted over to the Orangebloods report.) It was incredibly tense, and ESPN producers had to sit back and watch Schad unscrew his Oreo a few times before they could finally move away from his report and on to the actual news taking place. Eventually, Schad confirmed Brown's report through a sheepish Twitter update.


But Brown, gracious in victory, did his best to repair the rapidly diminishing credibility of his newfound rival.

Head up, Joe. It happens to the best. Fortunately, most reporters who get hosed on a story don't have to appear on live television for several uncomfortable hours to repeat their erroneous report over and over again.

Share This Story

Get our newsletter