NESN Reports SportsPickle Satire About Brian Urlacher As News

Yesterday satirical sports website SportsPickle published an amusing story on Brian Urlacher's retirement, claiming the Bears linebacker was retiring but signing a one-day contract with the Packers so he could "go out a winner." Today, while broadcasting coverage of the ACC baseball tournament, NESN ran that story—with the quotation—as actual news.

It's the latest in a long line of media outlets being fooled by satire sites, but this one's especially embarrassing. SportsPickle has been around long enough that it's made the cycle from funny to not-so-funny and back again (your mileage may vary). Anybody working in news should know by now it's a satire site. Good job, good effort NESN.

h/t to Rich