It seems that of the toxicity of Ray Rice and Adrian Peterson has finally seeped its way into the NFL at large. According to CBS Sports, manufacturing behemoth Procter & Gamble has pulled out of an upcoming partnership with the NFL for Breast Cancer Awareness Week.
The deal was apparently scuttled because of all the recent off-field issues that have plagued the NFL in recent weeks. The partnership was supposed to be a fairly visible one, too, involving players from each of the NFL's 32 teams.
The campaign was to involve multiple players on each of the NFL's 32 teams with one player from each team designated as official "ambassadors" of the campaign. Players would have worn pink mouthguards and engaged in social media on a variety of platforms as part of the deal, but those players were recently informed the expansive program has been scrapped.
The brands have been eager to issue relatively hollow statements admonishing the NFL for being awful, but this is the first one to actually divorce itself from the league and not just a particular player. Procter & Gamble is really winning twice here, as not only is it distancing itself from a mismanaged league with a domestic violence problem, it's getting out of being affiliated with an obvious scam.