Sarah Phillips-Erik Miller Chat Transcript

John KoblinJohn Koblin|published: Wed 2nd May, 16:10 2012

Sarah: Hey Erik! me: hey you whats going down? Sarah: Not much! you? me: just working at the office! its about 92 degrees here Sarah: It's not 92 degrees here. Lol. What line of work are you in? me: lol lucky you i work for IBM i'm BDM a* what part of cali you reppin? Sarah: A wha? me: business development manager which means i do like 598283different things Sarah: Oooh. Hey, that could be useful! me: lol Sarah: I'm originally from Cupertino ... my dad worked for ... Apple. I live in Oregon now. Go Ducks! me: oh very nice!!! i do consulting for a firm in Oregon too lake oswego place is sick Sarah: It is! Figuratively and literally. me: hahahhaha lots of hippies Sarah: Lol. Yes. me: music scene is tight i'm pretty good at hacky sack so i can tolerate them Sarah: Lol. Play soccer at all? me: a little when i was younger. then moved to hockey what about you? Sarah: I played soccer (State champs in high school!), and basketball. I don't watch soccer, but I watch NBA, football, and one of my favorites, UFC. me: ahhh very cool! i only started geting into UFC last year love Mayhem Miller we're like 3rd cousins or some shit Sarah: Lol. me: so whats yoru story? your* Sarah: Well, I'm a writer for ESPN.com. me: can you kill skip bayless for me? Sarah: And I have a plan to takeover the world. Lol. If you ever meet Skip, you'll wind up loving him. me: lol i will have to l that day until then purehatred Sarah: He's a character, that's for sure. But his on-screen deal is an act. me: yeah? i kinda had an idea Sarah: 100%. He's the antagonist that people love to hate. me: gotcha. Ok well thats really good to know then Sarah: So, back to my plan to rule the world ... me: ok yes, continue Sarah: We're creating FauxESPN.com, which is in its preliminary stages will be primarily photos — captioned images, memes, fake tweets, and fake iPhone conversations, etc. It's basically a way for us to monetize the followings we've created on Twitter. But still keep a comedic touch and not become link dumps. me: great idea you're aware of the FakeESPN account? Sarah: Yeah, we'll bypass them. If not add them in later. me: ok Sarah: Brent and I have been trying to formulate a primary "team" which would be you, me, Brent, NBA Memes (Facebook — 350K followers) and an ESPN.com editor to keep things looking kosher on the site and written content. Aside from that, we have contributors totaling 2.8 million followers. me: wow I didn't realize it was so many Sarah: The five of us will be responsible for maintaining viewership on the site (promoting on Twitter, nothing ridiculous), and receive 17.5% of the total profits from the site itself. 12.5% will be used to pay for contributors to create content and link back to the site (NotBillWalton, etc., etc., etc.). At a minimum, we're each making a few thousand dollars a month. By my ESPN.com senior director estimates, each of the five of us will be making over $100K. My ultimate goal, being that I work for ESPN, is to sell the site to ESPN and becoming a blog on ESPN.com. ESPN recently got rid of ESPN Page 2 (the site I worked for) and created ESPN Playbook (the site I currently work for). I think Page 2 fit a comedic audience that will now be sorrily missed on the site. (The $100K is a yearly estimate based off 7.5 million views per month) me: right, ok i'm following more so where do the sponsorships come from ? mostly its a nominal fee they pay for click thrus Sarah: Once we reach a few million in views, then you start to see food advertisers. Like Subway on Grantland. me: Ok i'm all about good quality content Sarah: Me too! me: ive seen some of your stuff its pretty damn funny Sarah: You should have said you hated it. And made this awkward. me: i was going to tell you that you're ugly but i'll save that for later Sarah: :) me: lol so how do we start the ball rolling here? Sarah: We've already begun creating the website design with an ESPN designer. We're aiming for it to look like ESPN.com — almost identical, but enough difference to not get hit with a lawsuit. me: hahahah good move quick question you available by phone?I have a proposal i need to work on now and get out and i can bullshit on speaker. have a few quesitons Sarah: Is it cool if I connect you with the editor? He can probably answer your questions much better. me: yeah for sure i just wanna know about the content for the site really if its geared towards a specific channel of people and all that jazz and what our roles will be Sarah: Cool! Take down my numbers, 541.xxx.xxxx and 541.xxx.xxxx. Our editor is at 541.xxx.xxxx. His name is Nick. He's very cool, tons of experience in the industry, and he'll be able to answer all questions. Literally, even when the world is going to end. me: ok awesome mines 862-xxx-xxxx in case anyone needs to get in touch Sarah: Cool! I'll let him know you're going to call, and feel free to reach out to me. I'm in meetings for ESPN Playbook this week, but I can still text. His line is a landline. me: those numbers are both cells? You're one of those huh lol Sarah: Yes. Did you not see what happened to Bobby Petrino?! J/K. ESPN provides a cell for company use, and I have my own, too. me: i did. you got diversify your cells i guess, right? Sarah: Lol. Exactly. me: makes total sense alright i'll call this nick dude at some point he gonna know who i am when i call? Sarah: Yeah, of course. Once you decide if you want to contribute to the site, let me know and I'll have the designer create your email account. me: oh, i for sure want in.No question Sarah: Something like [email protected] Kidding. me: dude E-rock Sarah: Cool! I'll have her create it. Is [email protected] OK? me: Emoney also works lol yea thats perfect Sarah: Sounds good. I'll get her started on that. Have a good day and we'll chat soon! me: ok take care and thanks again =)

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