Seriously, Who Ever Thought A Magazine For Athletes Would Work?

We, like just about everybody else who has actually seen the man speak in the last five years, remain awfully skeptical of this supposed financial brilliance of Lenny Dykstra. If you need any more proof, just remember: He's still struggling with his magazine for athletes, "The Players Club." ("Keep the dream alive," or something.) And, uh, those don't work.
Someone else has even tried. "Overtime," the first magazine to try this — and it's still hanging around, actulaly — and has sputtered, being hundreds of thousands of dollars in debt and months behind on its last issue.
It's bewildering that anyone would think of investing money in a magazine for athletes. Sure, athletes have money ... but do they really read a lot of magazines? When we think of athletes and their leisure time, we certainly think of reading.
As Dykstra and Doubledown Wage War, Overtime Watches From the Sidelines [Folio]


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