Here are some stats for you, via CBS MarketWatch: has 7 million unique visitors a month, far behind ESPN's 20.4 million visitors. This is a rather large discrepancy โ€” Yahoo and Fox Sports are ahead of SI as well โ€” but one that doesn't worry too much about.

Why? Because they're much more cultured than ESPN.

"They're a TV network," [Sports Illustrated Group editorTerry] McDonell said dismissively. "We're playing in a completely different league. We've always been about more than the score. We're more nuanced than other Web sites."

This is absolutely true: is all about the nuance.

For example:

โ€ข The cheerleader of the week contest.
โ€ข Jenn Sterger on Britney Spears.
โ€ข Oh, and, yeah, whatever the hell they're making Dr. Z do with that swimsuit model.


Delicate, subtle, almost imperceptible nuance, absolutely. Tries To Top [CBS MarketWatch]