Sports News Without Fear, Favor or Compromise
Sports News Without Fear, Favor or Compromise Is So Nuanced You'd Never Notice

Illustration for article titled Is So Nuanced Youd Never Notice

Here are some stats for you, via CBS MarketWatch: has 7 million unique visitors a month, far behind ESPN's 20.4 million visitors. This is a rather large discrepancy — Yahoo and Fox Sports are ahead of SI as well — but one that doesn't worry too much about.


Why? Because they're much more cultured than ESPN.

"They're a TV network," [Sports Illustrated Group editorTerry] McDonell said dismissively. "We're playing in a completely different league. We've always been about more than the score. We're more nuanced than other Web sites."


This is absolutely true: is all about the nuance.

For example:

• The cheerleader of the week contest.
• Jenn Sterger on Britney Spears.
• Oh, and, yeah, whatever the hell they're making Dr. Z do with that swimsuit model.

Delicate, subtle, almost imperceptible nuance, absolutely. Tries To Top [CBS MarketWatch]


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