Sports News Without Fear, Favor or Compromise
Sports News Without Fear, Favor or Compromise
Illustration for article titled SI.com Is So Nuanced Youd Never Notice

Here are some stats for you, via CBS MarketWatch: SI.com has 7 million unique visitors a month, far behind ESPN's 20.4 million visitors. This is a rather large discrepancy — Yahoo and Fox Sports are ahead of SI as well — but one that SI.com doesn't worry too much about.

Advertisement

Why? Because they're much more cultured than ESPN.

"They're a TV network," [Sports Illustrated Group editorTerry] McDonell said dismissively. "We're playing in a completely different league. We've always been about more than the score. We're more nuanced than other Web sites."

Advertisement

This is absolutely true: SI.com is all about the nuance.

For example:

• The cheerleader of the week contest.
• Jenn Sterger on Britney Spears.
• Oh, and, yeah, whatever the hell they're making Dr. Z do with that swimsuit model.

Delicate, subtle, almost imperceptible nuance, absolutely.

SI.com Tries To Top ESPN.com [CBS MarketWatch]

Advertisement

Share This Story

Get our newsletter