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The Baltimore Ravens quarterback took note and expressed his frustration with the media for something he posted at a charity event Saturday (via USA Today).

“I don’t know why people are blowing it up. I just saw Bleacher Report post it. They just take anything that’s posted on social media and just blow it up, and try to think for you. I don’t take it too seriously.

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“They’re making it seem like I’m talking to the Ravens when I’m not. Our contract discussion is going on already. But it ain’t about that though. I’m not putting my business life on social media. I won’t ever do that. I won’t put my personal life on social media. I’ll show stuff, but I won’t throw subliminal [messages] out. That’s not me.”

So, in the middle of a well-publicized contract negotiation, Jackson thought sharing a photo featuring the characters “I” and “NEED” and “$” wouldn’t be misconstrued. OK… That’s also not exactly a subliminal message. I’m honestly failing to come up with a more overt movie reference to use. Might as well have shared the Cuba Gooding Jr. “Show me the money” clip. But it’s a little too on the nose, and Jerry Maguire isn’t the transcendent masterpiece of Hollywood cinema that How High is.

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Now that I think about it, perhaps Jackson was telling the truth. I fucking love that movie, and the only thing more iconic than I Need Money is his mouthpiece. So it’s possible.

Maybe. May-be. Mayyyyyyy-beeeeee… Nah, no way. This freaking guy. If you want to play on your phone, Lamar, download Candy Crush.