Super Bowl Fans Spent A Record $94.60 Per Person On Food and Drinks
The NFL prints money; we knew this. But some of the numbers are now out on what fans spent once they got to the Super Bowl, and it's big money.
According to , MetLife Stadium attendees spent an average of $94.60 per person on food and drinks, and $141.75 when merchandise is factored in. At a game with an announced attendance of 82,529, that amounts to more than $11.7 million spent beyond the turnstiles.
That's a Super Bowl record, and presumably an NFL record, and it took a number of factors to achieve. Foremost were the jacked-up prices of concessions, taking even more advantage than usual of a captive audience. And those fans were particularly beholden to stadium food. Airport-level security made it near impossible to sneak their own food past the gates, and multi-hour travel delays to and from the game excluded eating beforehand as an option.
That stuff adds up: Muret reports that 4,500 cheesesteaks were sold, at $16 a pop.
But it sounds like the median amount spent might be lower than the mean. Muret's numbers, which come from MetLife Stadium's concession vendor, includes the quantities of certain high-end meals that were undoubtedly served in corporate suites. Like:
5,000 oysters
2,500 prawns,
1,000 pounds of lobster tail
$20,000 worth of caviar
If you were forced to shell out for $13 hot dogs and $6 waters for your family of four, I feel bad for you. If you were expensing lobster tail and caviar and champagne while sitting in a box, I hate and envy you. And I continue to wonder why any normal person would ever want to attend the Super Bowl in person.


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