commercials - Sports News, Headlines & Highlights

Reports: Price tag reaches $8M for Super Bowl LIX commercialsFox Corp. has sold at least 10 commercials for Super Bowl LIX for $8 million apiece, multiple outlets reported Wednesday.,The price tag is said to be about $500,000 higher than last year, far exceeding the typical year-over-year increase of $100,000.,Fox announced in November that it had already sol...

This might have been the worst year ever for Super Bowl commercialsThe dirty little secret about Super Bowl ads is viewers can watch them before the Big Game, with companies (presumably) wanting to stretch the impact of their most expensive spots of the year. Why anyone would seek out commercials before they’re forced to watch them, I have no idea, but, uh, yeah, i...

Which companies wasted their money on terrible Super Bowl ads?We all know that companies advertising during the Super Bowl don’t expect to recoup their outlay in sales. It’s mostly about cementing your name at the top of the top, keeping your brand top of mind for any possible consumer. Still, the idea of spending $6 million for 30 seconds, one would think you...

We'll be inundated with gambling <i>and</i> beer ads during Super Bowl LVII

While the Super Bowl matchup this time is one of the more fascinating in recent history — two Black starting QBs (Jalen Hurts and Patrick Mahomes), the Kansas City Chiefs attempting to cement their modern dynasty, what Philadelphia Eagles fans will eat and climb on this time — we know that the ads ...

The best and most memorable Super Bowl ads of all time

Every year, people tune into the Super Bowl to watch the two best teams in the league give everything they have to win the game and hoist the Lombardi Trophy. Companies, on the other hand, fight each other for those elusive and expensive moments of airtime to promote their brand. Everyone in the wor...

Super Bowl Ads Roundup: More cameo than commercial

It feels like tweens put more effort into their TikToks than ad agencies put man hours into Super Bowl ads. Feature a celebrity endorsement — or six — into a commercial and we’re good, right? Don Draper called Peggy Olsen lazy for pitching a Joe Namath cameo in the ’60s, and here we are, 60 years la...

Adam Schefter Doing Ads For An NFL Sponsor Is So Embarrassing

ESPN’s Adam Schefter is a reporter who reports on the NFL. That implies certain things, or at least it used to, namely that a reporter should not have a personal financial stake in the NFL, a business they ostensibly cover objectively, making more money. This seems uncontroversial to me, and for dec...

The One Ingredient Missing From This Disgusting Hot Dog Is <i>Sports Illustrated</i>'s Integrity

Sports Illustrated may no longer be the revered repository for serious, well-composed, compelling sports writing and photography it once was during the glory days of yore, but that doesn’t mean the shop is no longer an innovator. Careful readers of the publication’s print and online offerings have i...