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Reports: Price tag reaches $8M for Super Bowl LIX commercials
Fox Corp. has sold at least 10 commercials for Super Bowl LIX for $8 million apiece, multiple outlets reported Wednesday.,The price tag is said to be about $500,000 higher than last year, far exceeding the typical year-over-year increase of $100,000.,Fox announced in November that it had already sol...
This might have been the worst year ever for Super Bowl commercials
The dirty little secret about Super Bowl ads is viewers can watch them before the Big Game, with companies (presumably) wanting to stretch the impact of their most expensive spots of the year. Why anyone would seek out commercials before they’re forced to watch them, I have no idea, but, uh, yeah, i...
Which companies wasted their money on terrible Super Bowl ads?
We all know that companies advertising during the Super Bowl don’t expect to recoup their outlay in sales. It’s mostly about cementing your name at the top of the top, keeping your brand top of mind for any possible consumer. Still, the idea of spending $6 million for 30 seconds, one would think you...
We'll be inundated with gambling <i>and</i> beer ads during Super Bowl LVII
While the Super Bowl matchup this time is one of the more fascinating in recent history — two Black starting QBs (Jalen Hurts and Patrick Mahomes), the Kansas City Chiefs attempting to cement their modern dynasty, what Philadelphia Eagles fans will eat and climb on this time — we know that the ads ...
The best and most memorable Super Bowl ads of all time
Every year, people tune into the Super Bowl to watch the two best teams in the league give everything they have to win the game and hoist the Lombardi Trophy. Companies, on the other hand, fight each other for those elusive and expensive moments of airtime to promote their brand. Everyone in the wor...
Super Bowl Ads Roundup: More cameo than commercial
It feels like tweens put more effort into their TikToks than ad agencies put man hours into Super Bowl ads. Feature a celebrity endorsement — or six — into a commercial and we’re good, right? Don Draper called Peggy Olsen lazy for pitching a Joe Namath cameo in the ’60s, and here we are, 60 years la...
Adam Schefter Doing Ads For An NFL Sponsor Is So Embarrassing
ESPN’s Adam Schefter is a reporter who reports on the NFL. That implies certain things, or at least it used to, namely that a reporter should not have a personal financial stake in the NFL, a business they ostensibly cover objectively, making more money. This seems uncontroversial to me, and for dec...
The One Ingredient Missing From This Disgusting Hot Dog Is <i>Sports Illustrated</i>'s Integrity
Sports Illustrated may no longer be the revered repository for serious, well-composed, compelling sports writing and photography it once was during the glory days of yore, but that doesn’t mean the shop is no longer an innovator. Careful readers of the publication’s print and online offerings have i...
This Shit Is Corny
You may have seen a quote from Giants star receiver Odell Beckham Jr. going around this morning, about the New York Giants’ chances of winning the rest of their games and making the playoffs at 9-7. “Six games left, it’s really only crazy until you do it,” Beckham told reporters, as if he were in a ...
What Time Does 'What Time Does The Super Bowl Start?' Start?
Time is a social construct cooked up by humankind to impose some modicum of order onto an otherwise chaotic existence. But with that said, Super Bowl 52 will kick off this weekend. At some point. Who will win “the big game”? That’s not for me to say. What time does it start? Now there’s a good quest...
You Don't Have To Write This Shit If They're Not Paying You To
Over at Sports Illustrated, you can read an article about Tom Brady’s new line of sleepwear for A Company That Makes Stretchy Workout Stuff. The article contains the following lines:...
Chris Mortensen Deserves Better Than This Maudlin Peyton Manning Gatorade Ad
It’s simply got to be gnawing at Chris Mortensen, the longtime ESPN NFL reporter, to be missing the draft this year. He announced in January that he’s got throat cancer, Stage IV, and that’s all kinds of terrible for anyone, not least for a guy who trades on having a voice. Since the draft kicked of...
Hell Yeah, Boban Marjanovic Got Himself In A Local TV Commercial
If Timofey Mozgov has taught us one thing, it’s that big, oafish centers are a perfect fit for low-budget local commercials. So we’re very pleased to see that Spurs center Boban “Not Some Sort Of Odd Thing” Marjanovic has gotten himself into the game....
Mozgov Ride Bear
The Cleveland Cavaliers finally figured out that Timofey Mozgov is one of the finest commercial actors in Cleveland, and decided to use his immense talent for their own purposes. So here he is riding a bear....
Timofey Mozgov Is Still Really Good At Local Commercials
Timofey Mozgov has already produced a body of work that would secure him a spot in the Athlete Local Commercial Hall Of Fame, if such a thing existed. Which is to say that Mozgov didn’t need to cut this spot for Sky Zone in order to prove his greatness, but he did it anyway, because that’s what lege...
Timofey Mozgov Is A Heavy Hitter In The Local Commercial Circuit
Yesterday, we learned that Timofey Mozgov starred in a fantastic local commercial in which he wore a backwards jersey and repeatedly looked off-camera, but now we know that's not his only spot. Here's another one with him talking to his "favorite day-time bartender." Timofey Mozgov has a favorit...
Timofey Mozgov's Local Commercial Is An All-Time Great
We are unabashed fans of awkward local commercials starring athletes, and this new piece of work starring Timofey Mozgov in a backwards jersey is an instant classic. Give the inspired wardrobe choice the respect it deserves, but don't let it distract you from those pained glances away from the cam...
Sex And Dead Children: Every FCC Viewer Complaint About The Super Bowl
As we do every year, we recently submitted a FOIA request to the FCC for all the complaints it received from viewers upset by something aired at the Super Bowl. There were 34 of them, ranging from disgust toward the Katy Perry/Missy Elliott halftime show, offense at commercials that featured sex o...
Fake 90's Commercial Has An Extremely Dark Twist
This sketch from RocketJump starts out as a pastiche of 1990s commercials for kids—you know, the ones that had fisheye lenses, a ton of electric guitar, and ATTITUDE—but things take a turn for the disgusting about 47 seconds in. You've been warned....