Report: Nike Made Sure Believing In Something Wouldn’t Mean Sacrificing Everything

If you are someone who wants to pump your fist about Nike’s big endorsement deal with Colin Kaepernick, try this on: It is probably an encouraging sign of the times that Kaepernick’s demonstrations against police brutality and systemic racism have not made him toxic for marketing and public relations purposes, the way…

There Is Nothing More American Than Burning Your Dumb Sneakers

“Calling a dream crazy is not an insult,” Colin Kaepernick says during a two-minute ad that Nike rolled out last Wednesday. “It’s a compliment.” It’s one of many perfectly circular blobules of aspiration that Kaepernick delivers in stop-and-go voiceover throughout the ad, and in that context and the broader context of…

People Are Destroying Their Nike Gear Because Of Colin Kaepernick

Colin Kaepernick is the new face of a Nike ad campaign. As you might imagine, this has really angered the type of people who have said, “I’m a Christian first, and a conservative second” out loud at the dinner table. And if there’s one thing you can expect from these people, it’s that they will go about expressing…

Roger Federer Signs Enormous Sponsorship Deal For Scalp-To-Ankle Region Of His Body

Roger Federer won his first-round match Monday at Wimbledon in straight sets, but as the tennis media would tell it, the most meaningful thing he did was pick out his wardrobe before the match. Try as I’d like to resist the perverse Rovellian fascination here ... I can’t. It’s weird. It feels weird. The extremely…

Nike President Resigns Amid Vague Investigation Into "Inappropriate Workplace Behavior"

The Wall Street Journal’s Sara Germano reported last night that Nike president Trevor Edwards had resigned after the company received complaints about “inappropriate workplace behavior.” What behavior? The Journal’s report does not specify what the complaints contained or who they were about, only that the No. 2…

What I Learned At Phil Knight's Big Basketball Birthday Party

PORTLAND, Ore.—Here is a story from Swoosh: The Unauthorized Story of Nike, J.B. Strasser and Laurie Becklund’s 1993 book about about the company’s early days. In 1975, Nelson Farris, Nike’s first employee—he still works there, “Chief Storyteller” or some such thing—went to a women’s track meet to sell some shoes. He…

Report: FBI Looking Into Nike's "Grassroots Basketball" Division

According to reports from sports lawyer Darren Heitner and ESPN, the federal prosecutors looking into college basketball corruption have now turned their focus to Nike. The FBI’s New York field office and the U.S. Attorney’s office for the Southern District of New York reportedly served a subpoena to Nike’s Elite…

Skins Finally Do Something Right, Propose An End To Those Ugly Color Rush Jerseys

Thursday Night Football is the NFL at its worst. Between the half-rested players and the blindingly ugly uniforms, it’s no wonder that Richard Sherman characterized it as a “poopfest.” Two years ago, the NFL made teams play in monochromatic Nike “Color Rush” jerseys for the express purpose of selling more shit, even…

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