public-relations - Sports News, Headlines & Highlights

Adidas Congratulates Runners On "Surviving" Boston Marathon, Says Sorry<em></em>Adidas blasted out a marketing email today, lauding runners who participated in the race on Monday: “Congrats, you survived the Boston Marathon.”...

Please, Invite Us To Your Manipulative Off-The-Record Cocktail PartiesThis weekend, The Intercept published leaked documents from the Clinton campaign detailing cozy, lavish “off-the-record” events with top political journalists. This is an outrage. (That we weren’t invited). ...

"LeBron James's surprise announcement last Friday that he planned to return to the Cleveland Cavaliers from the Miami Heat offers important lessons for effective crisis management. Indeed, the most important lesson might be applicable to House Republicans as they plan new hearings on Benghazi this f...

Why I Lie: An Athlete's PR Guy Comes Clean

One of the toughest jobs of a publicist is learning how to lie. It's the one thing about my career that keeps me awake at night. I'm not looking for sympathy—I chose this profession. But as some of you know, it can be a dangerous circle, telling lies to keep other lies intact. ...

How Women Throw Themselves At Pro Athletes (And Vice Versa): A Publicist Explains

I'm a publicist, and I've worked with high-profile athletes for nearly 15 years. Olympic gold medalists, NFL All-Pros and Super Bowl champions, MLB All-Stars and World Series champions, even an NBA player on a championship team once. I'm not really a nightlife guy, but there are times when I need to...

Hey, Kids: If You Sulk On TV, The Giants PR Team Will Reward You

In San Francisco, they make sure the kids develop a sense of entitlement at an early age....

Now LeBron Is Insulting Your Intelligence, Too

LeBron James "clarified" his postgame comments about how people who rooted against him were losers with "personal problems"—that is, he shied away from his own quote as if it were a wide-open clutch-time three-point opportunity:...

The Strange Comedy Of A PR Person Pitching You Your Own Story

A few months ago, I wrote a story about Georges St. Pierre for Men's Health magazine. It just came out. The magazine sent me to Montreal to watch St. Pierre fight Josh Koscheck. A month after that, I met St. Pierre again at a photo shoot, where I was reminded that being a writer on pieces like these...