An official social media account for Burger King in Russia posted a promotion this morning promising a reward of 3 million Rubles ($47,000) and a lifetime supply of Whoppers for any Russian woman who got pregnant with the child of a World Cup player.
If you’ve spent any time in an REI or around outdoor enthusiasts of a certain economic stratum in the past several years, you have almost certainly encountered a YETI Coolers product. Their coolers are blocky, unconscionably heavy boxes that prevent ice from coming anywhere near melting, and they cost between $200 and…
The Wall Street Journal’s Sara Germano reported last night that Nike president Trevor Edwards had resigned after the company received complaints about “inappropriate workplace behavior.” What behavior? The Journal’s report does not specify what the complaints contained or who they were about, only that the No. 2…
ESPN.com altered the published headline of one story and deleted Twitter and Facebook posts about it, and halted the promotion of another story, all under pressure from advertising partners, according to an ESPN source and internal emails viewed by Deadspin.
PORTLAND, Ore.—Here is a story from Swoosh: The Unauthorized Story of Nike, J.B. Strasser and Laurie Becklund’s 1993 book about about the company’s early days. In 1975, Nelson Farris, Nike’s first employee—he still works there, “Chief Storyteller” or some such thing—went to a women’s track meet to sell some shoes. He…
The NFL PR playbook is so obvious at this point that it’s shocking the league’s executives are still impressed by the idea: When people get upset, throw money at the problem.
Here’s an email I just got, from a Google employee, beneath the subject line: “Kevin Durant just leaked YouTube news ;)”
If you were, for some reason, left hungering for more after the latest installment of the NFL’s unbelievably dumb pizza drama—remember Papa John claiming that revenue was down due to football players protesting during the national anthem, followed by speculation that he’d been put up to it by none other than Jerry…
This is the first of Nike’s eight-year, $1 billion apparel deal with the NBA. Which massive corporation is responsible for making the league’s jerseys is usually of very little concern to anyone, but Nike has caught everyone’s attention in a bad way by making jerseys that won’t stop ripping.
Big news in the world of digital media today, as Ad Age has a scoop about ESPN partnering with Cycle, a “media network” that “evolved from an internal influencer management division at Laundry Service to a sibling content company last year.”
The NFL loves nothing more than a hollow branding opportunity. Just look at the self-satisfaction on the face of Cowboys owner Jerry Jones when he knelt, uselessly, with his team before the performance of last night’s national anthem. That’s the look of a man who knows he’s taken something that has nothing to do with…
Until very recently, Under Armour was a surging company that had doubled its revenues in a few short years and was actively endorsing the MVPs of the NFL, NBA, and National League. However, in January, company stock plunged after CEO Kevin Plank admitted that revenue was slowing and that the company was being forced…
If you’ve been on the internet this month, you’ve definitely been exposed to the most successful ad in the history of Twitter. Millions of people and countless media outlets have propagated the heartwarming story of a giant corporation buying a priceless amount of advertising for close to free. If you, like me, are…
South by Southwest is going on in Austin this week and if you’ve ever been to that thing, you know that it started out as a music festival before BIG LANYARD got its paws on it and turned it into an event where brands jizz all over themselves and do NOT keep Austin weird. Since the festival’s inception in 1987, SXSW…
Under Armour’s been in the news a lot lately, first for a huge one-day drop in the value of the company and yesterday for CEO Kevin Plank’s remarks that Donald Trump’s presidency would be a “real asset” for the country. Plank engaged in some jargon-heavy triage (subject: UNDER ARMOUR STATEMENT - PROTECT OUR HOUSE) to…
Under Armour, the company behind those heinous Steph Curry shoes, was the fastest growing sportswear company in the country until very recently. They passed Adidas two years ago to become the second-largest manufacturer in the industry (Adidas recently overtook them), and at one point an MVP in each of the major…
Over at Sports Illustrated, you can read an article about Tom Brady’s new line of sleepwear for A Company That Makes Stretchy Workout Stuff. The article contains the following lines:
Jared Goff got picked first overall by the Los Angeles Rams, where he’ll have the exalted privilege of going 8-8 and handing it off to Todd Gurley a bunch. And he’ll be compensated handsomely for his services, now that he’s not a “student athlete” playing for the diarrheal California Golden Bears. Another way he can…
Nicklas Bendtner has always been, let’s say, a vibrant character. A few years ago, he whipped his dick out and tried to hump a taxi, UEFA fined for wearing the wrong underwear, and he’s been arrested for trying to kick down a door in his own apartment building because he wanted to go swimming. Bendtner is truly a free…
I took the No More pledge last year. What do I have to show for it? I’m now very aware of when #NOMOREexcuses Law & Order: Special Victims Unit marathons are about to air, but that’s about it. I don’t know much more about domestic violence or sexual assault. I haven’t discovered new organizations working on policy or…
