the-handler - Sports News, Headlines & Highlights

Ask An Anonymous PR Guy About The Shady Work Of Being A Pro Athlete's PublicistGang, meet Anonymous PR Guy. Anonymous PR Guy, say hello to the gang. Anonymous PR Guy is an actual publicist for a handful of pro athletes, and in exchange for his anonymity, he's agreed to share a few stories with us about what his job is really like. We've always wondered, and now we know: He's a...

Why I Lie: An Athlete's PR Guy Comes CleanOne of the toughest jobs of a publicist is learning how to lie. It's the one thing about my career that keeps me awake at night. I'm not looking for sympathy—I chose this profession. But as some of you know, it can be a dangerous circle, telling lies to keep other lies intact. ...

How Women Throw Themselves At Pro Athletes (And Vice Versa): A Publicist ExplainsI'm a publicist, and I've worked with high-profile athletes for nearly 15 years. Olympic gold medalists, NFL All-Pros and Super Bowl champions, MLB All-Stars and World Series champions, even an NBA player on a championship team once. I'm not really a nightlife guy, but there are times when I need to...